Swiss startup days 2026

20–21 May 2026 | Bern, Switzerland

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Thursday, 21 May 2026 | 14:15 - 15:00

Killing the Playbook: Real Talk on PMF, Unscalable Pivots, and Building Together

Location:Aare 1 (4th Floor)Track:Collective

The traditional playbook for finding Product-Market Fit is simple: build software, scale infinitely, and chase hockey-stick growth. But what happens when the playbook fails, it doesn't align with your company values, or when it’s the wrong approach for the problem you are trying to solve? Hosted by the startupdays Collective, this panel brings founders together to discuss the messy, collaborative, and unfiltered reality of building a company. Finding true PMF isn’t a solo sport; it requires a supportive ecosystem, diverse perspectives, and the courage to rewrite the rules. Too often, founders get trapped scaling a product based on investor expectations rather than genuine market need. What does it take to admit you are heading in the wrong direction, pull the plug on your original vision, and pivot toward reality?

4 speakers