Swiss startup days 2026

20 – 21 May 2026 | Bern, Switzerland

Thursday, 21 May 2026 | 11:15 - 12:00

Turning ideas into value: intellectual property as an underrated success factor for start-ups

Location:Panorama 2 (Level 1)Track:Founders Know-How

Video: https://youtu.be/IG7pV2Zlc2c

Ideas are a start-up’s capital. But without the right protection, they can quickly lose their value. Through engaging real-world examples, this session explores why it’s crucial for start-ups to consider the topics of trade marks, patents and designs at an early stage. What should you bear in mind when it comes to strategically protecting innovation? How can you avoid common mistakes in handling intellectual property? And how can you leverage it as a competitive advantage? Join our workshop and find out more!

#businessgrowth
#collaboration
#entrepreneurship

2 speakers

  • Matthias Käch

    Senior IP Experte

    Swiss Federal Institute of Intellectual Property

  • Peti Studer

    Head of Communication

    Swiss Federal Institute of Intellectual Property